Evaluation Question 4

Who would be the audience for your media product?

We decided that the target audience for our film would be 16-25 years olds as we have found in our survey that this age group is the most likely to watch a horror film. We fall into that age group and as young adults feel that our film has been developed into what plays on our fears and worries and that this will also relate to other people our age. Our film is very similar to the film, saw(2004), and after conducting a survey we found that the majority of participants that had seen saw(2004) were aged between 16-25.
To get a better insight into our target audience, we conducted a survey on a variety of particpants of all ages. In this survey we asked questions about what people expect from a horror film and what sorts of horrow films they had seen and rated as their favourites. This helped us to develop a horror film that goes beyond the audiences expectations.